Product Sampling & Display Coach
Creative Mobile Interiors recently finished a one-of-a-kind mobile marketing coach for moisturizing wonder & #1 recommended pharmacy brand Eucerin. This unique Freightliner Columbia conversion will be roaming the country promoting a healthy lifestyle by way of healthy skin care. Those participating in the traveling events will make a pledge to commit to skin health. With the help of Creative Mobile Interiors, Eucerin will be traveling coast to coast making Americans “skin savvy.”
The exterior of this vehicle is fully wrapped in graphics befitting the company and their products. The main cabin area maintains a similar feel with a custom-built command center that acts as the focal point of the interior. The cabin has a distinctively sleek look thanks to a unique blue stripe on the floor that flows up the seat and onto desk. The racing seat is a specialized Recaro product mounted on a swivel/slide base.
Beyond the driver’s side slide-out is a bar height desk with cabinetry. This area will house an iMac computer, Blu-Ray player, and additional storage areas. At that desk area two people will view a 46” LED TV streaming DVD content. This second interactive area gives consumers the opportunity to meet with a skin specialist for a one on one review. On the rear wall, behind the Eucerin crest, is a large storage area accessible through the main consumer area, an outside door, and the rear ramp. Stored in this area will be a custom TV stand for another 46” LED TV. This TV will be placed outdoors, alongside the coach.
The exterior of the coach features eye catching reflective graphics that wrap the entire box portion of the chassis. These graphics leave no doubt that this vehicle is out to make you and your skin glowing and healthy. To add to the uniqueness of this vehicle, CMI installed an LED numeric counter on the exterior to display the pledged “days of healthy skin.” Back on the inside, the last area resides in the passenger side slide-out. This element of the build features a full-height display cabinet to house Eucerin’s line of skin care products. Beneath the shelving is ample storage space for samples and products. To each side of the shelving there are built-in counter-top bins that will contain free samples for those aboard. The free samples insure that patrons will not only leave with a pledge, but that they will have the moisturizing means to follow through on their pledge.