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Product and Services
Display / Exhibit Trailer
It is
becoming more and more important to stand out as a business. In
order to be noticed you have to earn the attention of customers
and clients. Companies, like Alstom, are beginning to invest in
out-of-the-box ways of obtaining business, support, and
interest. The global transport infrastructure and power
generation leader came to CMI to build something that would
travel the country generating a buzz and new customers.
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After a relatively quick 3-week build, Alstom took hold of their
44-foot mobile marketing tool. The finished vehicle included
five monitors and one TV, with the monitors hanging over
individual learning/showcasing stations. Each station contains
a large storage cabinet and counter-top area for displaying
various literature and product models. The monitors will play
content individualized to that station from a source located
inside the cabinetry below. Slatwall areas between the stations
provide additional display areas as required. |
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Brushed metal poles connect each of the stations to simulate
the wire runs seen in power generation facilities. This
same motif can also be seen on the ceiling, amplifying the
industrial feel created by the color-scheme and marketing
content. Opposite the driver’s side cabinetry is a large
display wall with the sixth TV and a large area for
swappable display boards. These boards are held within a
large implied logo that CMI designed on the wall. The logo
(mimicking the 'O' in Alstom), and its accent lighting, adds
a significant punch to the 8-foot wide space. |
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This
trailer also features a large rear ramp with double-door
entrance that allows for handicap accessibility as well as the
feeling of entering a commercial building (as opposed to a
vehicle). A second doorway, on the front passenger side, acts
as an exit. Just next to that exit door is a unique kiosk that
gathers customer information and provides additional product
information, as well as a full wall graphic with eye-catching
snapshots of Alstom’s offerings. Providing the trailer full
flexibility is an onboard HVAC and generator system to provide
power and comfort to the existing and new opportunities ahead. |
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