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Product Sampling &
Display Coach
Creative Mobile Interiors recently finished a one-of-a-kind
mobile marketing coach for moisturizing wonder & #1 recommended
pharmacy brand Eucerin. This unique Freightliner Columbia
conversion will be roaming the country promoting a healthy
lifestyle by way of healthy skin care. Those participating in
the traveling events will make a pledge to commit to skin
health. With the help of Creative Mobile Interiors, Eucerin
will be traveling coast to coast making Americans “skin savvy.”
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The unusual double
slide-out, triple entrance, box truck shell was transformed with
a few distinct areas within. Upon entering the vehicle patrons
are brought into a bright, modern, streamlined interior
featuring Eucerin’s red, white and blue color scheme and
graphics. Also facing you as you enter is a 46” LED TV sitting
above a sign-in desk in the driver’s side slide-out that
displays pre-recorded DVD content or computer output. To the
left of the initial entrance area, still within the slide-out,
is the interactive jewel of this coach - four custom iPad stands
were created to allow those aboard the chance to check out some
innovative activities as well as pledge their commitment to skin
health via Facebook. Just behind the custom iPad stands is
another LED TV positioned to provide “live” updates to their
pledge counter system. This TV also provides internet access,
adding even more flexibility to the coach interior. |
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Beyond the driver’s side slide-out is a bar height desk with
cabinetry. This area will house an iMac computer, Blu-Ray
player, and additional storage areas. At that desk area two
people will view a 46” LED TV streaming DVD content. This
second interactive area gives consumers the opportunity to
meet with a skin specialist for a one on one review.
On the rear wall, behind the Eucerin crest, is a large
storage area accessible through the main consumer area, an
outside door, and the rear ramp. Stored in this area will
be a custom TV stand for another 46” LED TV. This TV will
be placed outdoors, alongside the coach. |
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The
exterior of the coach features eye catching reflective graphics
that wrap the entire box portion of the chassis. These graphics
leave no doubt that this vehicle is out to make you and your
skin glowing and healthy. To add to the uniqueness of this
vehicle, CMI installed an LED numeric counter on the exterior to
display the pledged “days of healthy skin.” Back on the
inside, the last area resides in the passenger side slide-out.
This element of the build features a full-height display cabinet
to house Eucerin’s line of skin care products. Beneath the
shelving is ample storage space for samples and products. To
each side of the shelving there are built-in counter-top bins
that will contain free samples for those aboard. The free
samples insure that patrons will not only leave with a pledge,
but that they will have the moisturizing means to follow through
on their pledge. |
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