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Mobile Marketing
Display and Presentation Trailer
The world’s largest oilfield
services company, Schlumberger, was in need of a traveling unit
to display and market some of their unique drilling services and
technologies. For that, they enlisted a full-size semi trailer
with a completely custom interior that literally glows
Schlumberger-blue.
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The truck and trailer will be
hard to miss as they are both fully wrapped in vinyl graphics.
Upon stopping at a tour destination, the unique exterior will
convert to become an enormous outdoor room via a large awning
system. This 50-foot custom awning is set up along the curbside
of the trailer, shielding from sun or rain. The massive
outdoor section becomes a fully enclosed room in minutes with
the addition of full sidewalls (shields against wind, cold, and
heat). Clientele are in for an incredible indoor/outdoor
experience with presentations, dining, interactive outdoor
displays and the exterior 46 inch LED TV with surround sound. |
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The main space within the
trailer is comprised of several sub-areas with different
functions. The largest area resides in the oversized trailer
slide-out (the slide-out offers an extra 150 sq.ft.) and
features 15 comfortable and stackable chairs as well as a 55
inch LED TV for displaying multi-media presentations.
Opposite the slide-out is a four-station interactive
learning area. The cabinetry features a counter top that
'floats' off of the cabinets via metal spacing poles to add
drama and visual interest. This same space is accented by
blue neon lights that add a dynamic flair to the interactive
stations. The same metal poles from the counter top are
visually suspending four 26 inch LED TVs on the wall above.
Each of these four stations (TVs) will feature different
presentations regarding different facets of Schlumberger. |
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Just beyond the four-station
interactive area is an incredible eight foot long replica drill
bit. The replica is accentuated by another 55 inch LED TV fed
from a nearby laptop. The area opposite this drill bit features
a storage cabinet with a flip down, bar-height table. Two
bright blue stools set up on each side of the table and form an
interactive iPad workspace. Near the exit is a custom photo
booth (green screen) allowing guests to put their face in front
of some fun, oil-industry related backdrops. Just before
leaving, passengers will grab a take-away bag with memorable and
useful Schlumberger material. |
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To the right of
the entrance and the large Schlumberger logo (laid within the
custom rubber floor) is a comfy kitchen/lounge area for
employees. This area resides in the very front of the trailer
(separated by a pocket door) and features a sink, ample
cabinetry, a refrigerator, ice maker, espresso machine, separate
entrance, A/V control cabinet, and a plush leather couch.
Exiting the kitchen/lounge area puts passengers right in the
main space. |
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