This fascinating experiential marketing
event was built inside a 53-foot double expandable Featherlite
trailer. The interactive trailer was created to inform and
motivate visitors. Divided by curved lit panels, the trailer
allows the visitor to easily flow through the captivating
experiential marketing event.
The step rails, entrance stairs and rear ramp
were color matched to the preexisting outside
graphics. All contents in the
inside of the trailer were removed and flooring and panels
were rebuilt.
You are greeted by a 64"
vertically mounted interactive screen promoting the product.
The next display is a faux plant display surrounding a LCD
screen with a looped informational presentation promoting
the product. Speakers are located throughout
the trailer to help guide the visitor to the next section.
The plants were "misted" with
a unique compound to create the look of dew on the plants.
An interactive computer screen is built into the middle of
the display.
Across from the plant display
and on the other side of the welcoming screen is another
monitor broadcasting more product information. The screen is
mounted above a 15-drawer cabinet which stores the product
samples. Across from the cabinet is a cylinder module. The
module provides another opportunity to display the vitamins.
Facing the
display case is the final interactive area. This area
explains how the vitamins are made. Each vitamin is
represented and a monitor and light sequence help explain
the process.