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Mobile Marketing
Trailer
Fahlgren, a Columbus-based marketing company had the mission of bringing the Cooper
Tire & Rubber brand to life. They accomplished this goal
using the grand prix of mobile marketing - a dynamic
customized 53-foot mobile marketing trailer. The
fully-staffed mobile marketing trailer travels the race car circuit bringing
excitement and vitality to Cooper’s high-tech, ultra-high
performance products and services.
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floor of the mobile marketing trailer even has a unique spin to it with customized black and
white checkered tile. The tile, laser-cut by Centiva
Manufacturing, gives the unique illusion of a road
integrating and becoming part of the wall’s road and race
car graphics. |
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The mobile marketing trailer
attracts visitors with music, lights and other effects. A spiral staircase leads up
to the roof deck providing another area where people can
gather and socialize. |
Some of the features aboard the
mobile marketing trailer include an
exciting race car game room with six interactive stations and a
unique half-moon shaped DJ stand equipped with a fog machine,
mixer and amplifier.
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“A huge goal was to display
their tires in a unique way,” said Josh Gifford, CMI
Designer, “so we created a rotating tire display shaped like
a triangle.” The display is secured on the back wall
protected behind a sheet of plexiglass. The middle wheel
rotates causing the other two to rotate in the opposite
direction.
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And for a
quieter atmosphere, the front of the mobile marketing trailer provides a
separate lounge with leather sofas and a workstation,
perfect for relaxing or conducting business.
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