Fahlgren, a Columbus-based marketing company had the mission of bringing the Cooper Tire & Rubber brand to life. They accomplished this goal using the grand prix of mobile marketing - a dynamic customized 53-foot mobile marketing trailer. The fully-staffed mobile marketing trailer travels the race car circuit bringing excitement and vitality to Cooper’s high-tech, ultra-high performance products and services.
The floor of the mobile marketing trailer even has a unique spin to it with customized black and white checkered tile. The tile, laser-cut by Centiva Manufacturing, gives the unique illusion of a road integrating and becoming part of the wall’s road and race car graphics.
The mobile marketing trailer attracts visitors with music, lights and other effects. A spiral staircase leads up to the roof deck providing another area where people can gather and socialize.
Some of the features aboard the mobile marketing trailer include an exciting race car game room with six interactive stations and a unique half-moon shaped DJ stand equipped with a fog machine, mixer and amplifier.
“A huge goal was to display their tires in a unique way,” said Josh Gifford, CMI Designer, “so we created a rotating tire display shaped like a triangle.” The display is secured on the back wall protected behind a sheet of plexiglass. The middle wheel rotates causing the other two to rotate in the opposite direction.
And for a quieter atmosphere, the front of the mobile marketing trailer provides a separate lounge with leather sofas and a workstation, perfect for relaxing or conducting business.